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Mariah Carey's "Queen of Christmas" Crown: A Billion-Dollar Rebrand That Triggers the Internet
Every year, the same song, the same memes... and the same grumbles calling it a "cash grab." But what if that is the point? What if her reign as the "Queen of Christmas" is one of the smartest business moves in pop culture?
HS Team
Dec 15, 20253 min read
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